Had to do it. I wanted to see if advertising agencies in Edinburgh we’re doing their homework when it came to optimising their site for terms like advertising agency edinburgh and advertising agency scotland.

If you have a trusted content site in Google, and that’s not hard to achieve these days, you can optimise a page to rank for almost anything. Of course, you’ll need to take on the competition’s link profile at some point, but with my knowledge of the advertising agency related industry, I know from experience that in Edinburgh, Scotland and the UK in general, a lot of Ad Agencies seem fairly ignorant of basic seo techniques that could see them dominate Google serps.

There a a few who do seem to be making good use of their authority in Google, with decent on-page seo -  wonder how the advertising agencies in Edinburgh are performing….